Sourcey.M is a boutique marketing agency in Melbourne, Australia, that makes sure the highest level of ethical sourcing practices are followed in what they deliver. Sourcey.M generates creative, thoughtful, useful, and one-of-a-kind ideas and branded products, and they asked Cindy Forster to create the branding for their own company, desiring an updated and attractive appearance.
“The company’s founder, Emily Murray created a design brief for a calm, clean and modern brand feel with a playful edge to reflect the cheeky brand name. The result was a monogram logo that heros the letter ‘M’ with a subtle ‘S’ intertwined. The serene turquoise, combined with modern black and white, with a simple, bold logo design all collaborate to deliver a fresh brand feel. To demonstrate the company’s sourcing and producing capabilities, a range of modern promotional products were branded with the Sourcey.M identity.”
Sourcey.M’s color palette and relaxed approach feels like a relaxing day at the beach. It implies that working with them is easy, enjoyable, and low-stress. The monogram easily translates into the large line of promotional products, leaving Sourcey.M with endless creative options in the future.
