“What lies beyond the unknown? This question has drawn adventurers past and present to Tasmania, an island tucked away at the bottom of the world. In this place of ancient forests, brooding lakes and fast-changing skies lies the Lost Pocket Distillery, a tiny artisanal distillery with a treasured possession.”
Co Partnership has created something spectacular with this small-batch gin. Lost Pocket is a rare Tasmanian spirit that allures the curious to explore its fine details and to give it a taste. Khaki and black add an air of mystery to the label, and metallic gold accents feel luxurious and rich. The Tasmanian mountain berry covers the front of the label, hiding the delicious gin inside.
Small details continue to appear, such as a compass shape on the bottle stopper and the Tasmanian Tiger slinking around the neck of the bottle. Both the front and back feature a large empty circle—and what for? Perhaps to encourage the buyer to keep searching for more delightful little surprises or maybe even to give them a moment to look within themselves. Around this circle, Lost Pocket reminds consumers that “not all those who wander are lost.”
Designed by Co Partnership