A neat and tidy box with boxer shorts tucked inside. Designed by Impprintz Web, these patterned undergarments are taken up a notch with kraft paper boxes labeled in a gridded format with each chunk of information having its own designated contained space. In contrast, a play with type with the logo is scripted and the central focual point of this entire design.
"Earthy and urban packaging for a range of naturally dyed organic cotton boxer shorts by Indigenous Industries.
The screen-printed kraft board boxes designed byImpprintz, uses a typographic play of words, and infographics explaining the various aspects of the project. The box has been designed to be able to add size and pattern variations with a simple sticker system.
Indigenous Industries is a brand that focusses on producing clothing using traditional processes that are sustainable, while protecting resources and giving back to society.
A custom made logotype was developed for the Indigenous branding, to give a feel of an aboriginal script."
Designers: Rahul Sureka, Simran Sahi
Photography: Jeremy Carroll