Betlem Gastrobar House Wines

Designed by Toormix , this collection of house wine dives into the realm of contemporary art to create highly saturated abstract labels. Each shape is unique and complements the notes in the wine, ultimately transforming sensation and taste into work of art.

“Naming and packaging for the new house wines by the gastronomic bar Betlem located in Barcelona. 
We create the names for white wine (Melcior), rosé (Gaspar) and red wine (Baltasar), all names related to Magic Kings as the name of the bar is Betlem (Bethlehem). Labels include complete information on varieties, their production and their ideal food pairing through some icons. We also designed a tote bag to carry them.”