Concepts We Wish Were Real
by Elizabeth Freeman on 01/09/2015 | 16 Minute Read
Happy Friday! Today we look at our top 8 concepts that we wish were real, all of which use highly pigmented colors and abstract shapes to grab the consumers attention.
Graphic Systems & Supermarkets
Student
This project is an exercise aimed to think about a new graphic and informative system for supermarket packagings. It starts with considering the new and futures consumers needs, as they become increasingly responsible in their behavior.
What a packaging, that gives transparently all the information about the product, would look like? Our selling and purchase system is based on target marketing, which involve semi logic and semantic manipulation. This new system would reinvent a new process between the consumer and his/her act of buying.
This project is an information redesign, it’s to give back the tools to the consumer that are necessary to understand the product, therefore, give back their real liberty to choose. What if the truth would become the new product benefit?
This packaging engages a rupture with the usual visual codes in our supermarkets, that gets standardized and overlayed. It would democratize design beyond targeting consumers and will try to reintegrate an impacting design, another design.
The designer’s aim in this project is an observation/research and hierarchization, released for now from any branding or marketing positioning. It is a prototype, a gymnastic.
The consumer could think over four aspects of the product: Quality, ecological impact, ethnic background, and price.
Country: France
MEN'S Porridge
Student
This porridge, designed by Kirill is no joke. Its for the manliest of all men and demonstrates this with its graffiti-inspired black and white illustrations. This project is an interesting concept that takes an everyday mundane breakfast item and transforms it into something urban and trendy for a more youthful audience.
"Porridge for real MEN! I found that there is no porridge for MEN in Russia. Main idea is that all men are straightforward. Naming is "??????? ?????!" which means to eat in the morning (in a brutal way). Visual language: brutal, protest."
Designed by Kirill Ivanov
Country/City: Russia, Moscow
Bigurt
Student
Inspired by popular 90's American pop culture, this yogurt is shaped into caps flavored in every color, making this particular packaging a collectable. These fun dairy lids can be more than just a midday snack as they are stackable and could be traded amongst friends like baseball cards.
"Children want to be like those who are icons for them, who are bright, clever, strong. Spending their time watching music TV channels they at once have a clue who are their favorites and who are the coolest. The origins of these images are for sure in modern Western culture where the leadership and individual freedom are cultivated. The American like image of a cool guy with his big baseball cap, no size T-shirt and wide loose trousers is rooted in it. This guy is more likely a basketball player or a RAP star. The name of the yogurt 'Bigurt' has a direct link with "Be good" that serves as a bridge - if you drink this yogurt you will be cool."
Designed by Vlad Mikhailov
Country/City: Russia, Moscow
Bronx Brew
Student
Even gangsters have to have their morning tea. That's why Lucille Craig developed Bronx Brew, a tea special brew for those homeboys out in the city. Standard cloth bags are arranged inside a black box illustrated with line drawings of hand symbols all corresponding to tea names. Although the design is subtle, the concept definitely stands out for its humor and irony.
"A challenging assignment - design tea packaging for a demographic of street thugs in new york. Hand signals, playful concepts and a monochrome palette came together to achieve my vision. This brief was a student brief as part of the Shillington graphic design course. We had to choose from a small list of food products and choose a demographic that would challenge us."
Designed by Lucille Craig
Country/ City: Australia, Sydney
Akymbo Café
Student
Travel across the globe without ever leaving your house with Akymbo Café. The line, designed by Jorge Camacho Monroy and Eduardo De La Rosa Acosta, features an array of multi-cultural cuisine packaged in photographic to-go containers.
"Inspired by so many cultures, countries, cities and flavors; Akymbo Café is just a mix of greatness. With a clean and elegant design that represents the philosophy of the brand, we celebrate the greatness of this one. Akymbo Café: All Together."
Designer: Jorge Camacho Monroy
Creative and Designer: Eduardo De La Rosa Acosta
Country: Mexico
Dein 7 Uhr 30
Student
An unusual approach to demonstrate a product's naturality. Designed by Lynn Harles, this bottle of milk takes the process of developing the product and illustrates it directly on the bottle. While still maintaining a minimalistic aesthetic that is contemporary with white frosted glass, the designers still managed to create something personal.
"This project is part of a collaboration between the University of Trier and Arla Foods. The starting point for the design was to focus on the natural ingredients of the drink and its visual mediation to the outside. The ingredients are put together based on a playful storytelling together into an overall picture of the namings. Bright colors and high contrasts symbolize an active and dynamic start to the day. The naming " YOUR CLOCK 7 30" is symbolic of the time average of the devices become active in the morning. This is complemented additionally by a timeline with different times of 5:45 to 9:15 and always represent an individualKommunkation to consumers in this way both early risers as well Morgenmuffel be addressed. . The design and materials of the package is made up of the haptic features classic milk cartons, which was transferred into a minimalist and functional form."
Designed by Lynn Harles
Country: Germany
Monkey Business
Student
You think band-aids and first aid kits are lame? Think again. Designed by Luisa Betancourt, this kit specializes in being cool with gear such as hard candy, dirty soap, tape, and glow sticks decked out in rustic white-outlined type against a bright pop of color.
"As one of four children, I have a unique perspective on sibling rivalry. When asked to do a survival kit with a “theme,” I instantly jumped to a point in my life when rubber band guns, band-aids, and walkey talkies would have given me a strategic edge. Since I believe others can benefit from my battle scars, I created the kit for young kids who are up to no good—the name speaks for itself."
Designed by Luisa Betancourt
Country/ City: United States, San Franscisco
Black Market
Concept
This brilliant optical illusion of a box contains men's grooming products of the "Black Market." Designed by Ben Bibik, this concept inspired by the Black Market which began in the late 30s uses art deco design with a black and white color palette, an art period that flourished around the time The Black Market began.
"Black Market Inc. is a maker of men's grooming products. It is a fictional company that was founded in 1889 by Jack Black. Black Market is what it is; it reflects the nineteen centuries dark illegal commerce business in the U.S., in which Jack Black was involved too."