As America celebrates its 80th anniversary of enjoying beer in a can, the folks at Good People Brewing Co. have announced new packaging for its staple offerings — IPA, Pale Ale and Brown Ale. We all love a good craft beer and in a beautiful can is even better!
“Delivering consistent beer continues to be our top priority, but we know that continued success requires solid branding,” said Michael Sellers, Good People co-founder. “Our packaging has to be unique and stand out for its quality.”
As with all Good People beers, IPA, Pale Ale and Brown Ale are brewed and canned onsite at Alabama’s largest craft brewery, located across from Regions Field in Birmingham.
Good People recently opened a laboratory at the nearby Innovation Depot to monitor the brewing process, ensuring efficient production of the most consistent, fresh beer.
The oldest craft brewer in Alabama and the first in Birmingham to can their beers, Good People has remained at the forefront of the surge of the craft brewing industry across the state. With its beer already at select locations in Tennessee and in large grocery store chains in Alabama, the brewery is also making plans to expand their footprint.
“More than being the dominant craft brewery in Alabama, we are positioning ourselves to become a brewery that serves the region,” Sellers said. “Demand for our beers continues to grow, and we’re answering the call by finding more opportunities to make our beers available in grocery stores, bars and restaurants across the South.”
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