BudLight Superbowl XLIX
Getting ready for the Superbowl this Sunday? Make sure you grab a case of Bud Light's Limited Edition beer. Aluminum cans are finished with reflective blue and tagged with a metallic "handwritten" note. The goal? To create packaging for an iconic American beer that is inspirational and will bring the football community together for this one special event.
"CATCH THE CAMERAMAN OFF GUARD. FLIRT WITH THE BOUNDARIES. RUN A DIFFERENT ROUTE. MAKE A SUDDEN MOVE. WOW THE CROWD. BRING YOU GAME TO THE BIG SHOW."
"An official sponsor of Super Bowl XLIX, Bug Light wanted to find a way to express passion for the event on an unconventional way. Drawing on Budlight's "Up for Whatever" campaign and a football coach's game plan, Pearlfisher used a bold brand voice and graphics to create Bug Light's version of a playbook."
"Creating a limited edition language for the new Bud Light bottle was an incredibly fun challenge. What we discovered is that Bud Light fans love the brand's spontaneity and spirit in the way that is very similar to a sports fan's passion for their team. We combined these two passions into one graphic language, creating a "Game Plan for Whatever" that can resonate with both audiences."
- Hamish Campbell, Creative Director