Spanish creative consultancy Masquespacio introduces their latest showcase, ” Nozomi Sushi Bar.” The entirety of the project consists of the branding and interior design for a new sushi restaurant created by José Miguel Herrera and Nuria Morell in Valencia. With such a passion for the Japanese culture and cuisine, José and Nuria sought to create an authentic and contemporary space where clients can retire to in time of raw fish deficiency. The theme of water and earth is consistent in the work, in which Koi Fish float atop slender menus, placemats, and chopstick holders

“The project in which Masquespacio began to work in January 2014 starts with a previous study of Japanese culture and the origin of sushi. A study in which was involved the whole team of the Spanish creative consultancy to understand and represent the Japanese culture through the brand image and specially through the interior of the new restaurant from José Miguel Herrera and Nuria Morell. The brand name Nozomi was chosen by the founders of this project being a ‘Japanese high speed bullet train’ and at the same time meaning ‘fulfilled dream’; two significances with which with José Miguel and Nuria felt identified and that create a duality present continuously through the whole project: “Emotional classic’ and ‘Rational contemporary’.”

“Starting with the brand image we can see how this duality is represented on one way as ‘Rational contemporary’ through the Western typography, while on the other the hiragana (Japanese writing) shows the “Emotional classic’ touch through its logo.”