The California Republic was a short-lived, unrecognized state that – for a few weeks in 1846- military controlled the area to the north of the San Francisco Bay. The term appeared only on the flag which featured the image of a grizzly bear and became known as the Bear Flag.

Designer Tosh Hall took inspiration from this historical movement to design the brand identity and logo for Brooks Dry Cider, a new California cider fermented in Napa. Brooks the Bear, the character depicted on the packaging was created to represent the link between the cider and its West Coast Heritage.

What is really interesting in this packaging is how the very bold and serious iconography of Brooks the Bear on the outer pack contrasts with the very sweet and funny illustrations on the labels.