Monsieur Bojangles

Bojangles Bracelet, created by Roy van Creij and package designed by Peter Kortleve, is a one of a kind bracelet inspired by the life outdoors. Stored inside a kraft matchbox, nestled in crimped paper, a screen printed illustration of a lumberjack stands firm and proud. 

"Monsieur Bojangles was ready to take a next step and asked if I would design the layout of a matchbox-inspired package for his bracelets, something extra - call it: a nifty collector's item - for his customers. Using the slogan 'Inspired by life outdoors', owner Roy van Creij wanted to give the package a sturdy look by having an illustration of a lumberjack on the cover."

"That was my starting point for the sleeve that had to radiate quality, craftsmanship and authenticity. Next to the lumberjack and some of the typography I also drew the characteristic D-shackle of the bracelets for the back side, which tells the story about the brand and the product. All in all a fun assignment with a cool end result, a very enthusiastic client and some lucky customers. Nice to know these were present at the Dutch Design Week in October 2014."


Designed by Peter Kortleve

Product by Roy van Creij

Country: Netherlands