Featured image for Supermood Egoboost

Supermood Egoboost

by Elena Massucco on 01/05/2015 | 1 Minute Read

Supermood is a new Finnish range of products that includes topical, organic cosmetics and even edible beauty products such as raw chocolate with collagen. As most of the products are produced using “superfoods” and the beauty lines are separated by different moods -rather than skin types-, it was a great move to name the range Supermood.

Finnish agency SuperSuper worked on the packaging and branding of these products. “Generally, the natural/organic cosmetics aesthetics are very similar, with green and brown tones to emphasize "the nature" but with Supermood design, our primary focus was to position the brand as a premium cosmetics and use other means than packaging to communicate the natural aspect.”

The brand was launched in Autumn 2014 with the first product range, Egoboost, a powder containing chaga mushroom found in trees in arctic areas. “Chaga contains huge amounts of antioxidants and it has been used as a folk medicine for centuries. It boosts the immune system and evens out the skin tone. Chaga used in Supermood is hand collected from Finnish nature.”

The second product range, Beauty Sleep, was introduced in December 2014, with a specific focus on sleep quality and its effects on wellbeing and beauty.A very elegant and premium brand identity, very cohesive within the range.A superb job by SuperSuper.


Designed by Supersuper

Client: Supermood

Country: Finland

City: Helsinki

Creative director/Designer: Joni Kukkohovi 


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