Design agency Proxy created the brand identity and packaging for Frill, a brand new frozen dessert produced by a London-based manufacturer of healthy food.
The added value of the job Proxy did relies in the creation of a completely new brand category for this product, the “Frozen Smoothie”. This concept captures the customer’s attention, as it is not a frozen yogurt, nor an ice cream.
“The transparent packaging shows the natural texture of the product. Its natural goodness is highlighted – gluten free, lactose-free, vegan-friendly, 10x more fibre than in ice cream, and no added sugar.
