Discovery Range

"Shuck Creative helped Premier Estates Wine refresh their Discovery Range as part of a full portfolio redesign. The new range is inspired by the sense of adventure associated with new world wines, drawing inspiration from travel and exploration, the golden era of travel, and the rough and ready aesthetic of travel journals."

"Each country’s wine interprets the sense of discovery in its own unique manner, with the aim of making the wines more collectable and enticing."


Shuck Creative

Creative Director: Benjamin Carr 
Design Director: Gabriella de Roeper 
Illustrator: Benjamin Carr 
Additional Credits: Charles Davis
City / Country: Suffolk, United Kingdom