Aleia's Gluten Free Redesign
ROOK redesigned Aleia's Gluten Free Products to engage more with its consumers. The logo's shape was kept symbolically and a more inviting slogan applied. To simplify the design, the window on the bag was eliminated and color was used at its minimal, seen only on the logo. To create visual sincerity, a short relatable description was transcribed onto the substrate and keywords were enlarged, highlighting the health benefits of the product.
"Our challenge was to redesign a compelling brand identity and create an effective, desirable, packaging that would encapsulate Aleia’s unique personality and bold mission - disrupting the current belief that gluten-free eating has to be difficult and bland."
"Our goal was simple. We wanted to create a solution that would make shopping Aleia’s Gluten Free Food as enjoyable and memorable as the product itself with an iconic brand identity, personable, fun tone of voice and a flexible, simple design system."
ROOK Creative Partner, Mark Christou.
Designed by ROOK
Country: United States
City: New York