Amado by Hyatt

Oh my color! Amado by Hyatt is an artisan bakery and candy boutique that commissioned Anagrama to develop branding and packaging. The color composition and foil patterns used throughout the packaging is composed beautifully on each box. What an extraordinary use of bright and beautiful color!

"Hyatt reached out to us to develop a branding identity for the new boutique opening in its hotel lobby. The naming was inspired by the pursuit of grand Mexican creative minds that could identify themselves with the brand’s essence and its products. Amado by Hyatt strives to bring together both the romantic and classic spirits of Amado Nervo’s poetry and the modernist style of Mexican architect Luis Barragán."

"Our branding proposal takes the two iconic Mexican minds and their fellow characteristics to create a visual solution that takes the fine art of traditional artisan bakery to a new contrasting level of modernism that guarantees the brand to stand out among others. The intention was to avoid falling into typical Mexican clichés. Instead, it creates a sophisticated idea in which the graphic sense translates the visual language from the XVIII century into a contemporary innovative solution that is based on a vivid color palette and novel printing finishes."


Designed by: Anagrama
Country: Mexico