Inshape- Professional Hair Care
"INSHAPE is a professional hair care label that infuses the very best ingredients that the Nordic nature has to offer. The brief was to create a visual identity for INSHAPE and a packaging design concept for the product series: INCURL, INFORM, INREPAIR and INVOLUME."
Designed by A plus M, basic formed plastic bottles are treated with high-end typography. With this line of hair care products it was important for the consumer to easily identify the treatment best suited to their individual need. In order to do so, graphic letterforms were created using simple shapes.