Cromaris Adriatic Oyster

"The ancient tradition of flat oyster farming in the Adriatic Sea continued by Cromaris using contemporary production process needed to be translated through packaging design. The agency has managed to create a fusion of traditional and contemporary by combining classic typography with a modern interpretation of specific shape of the oyster. The goal was to achieve packaging that’s simple and striking with a premium touch."

Designed by Bruketa&Zinic OM, gorgeously selected oysters sit in a bed of thinly shredded paper inside an unfinished birch wooden box. The box is minimally painted with an abstract pattern, representing the oysters it contains as well as a topographical map to the location of where the sea creature were retrieved. 

 

Designed by Bruketa&Zinic OM

Country: Croatia

Creative Director: Miran Tomicic 

Account Director: Zrinka Jugec 

Art Directors: Nebojsa Cvetkovic, Tanja Pruzek Simpovic & Sonja Surbatović

Account Manager: Svjetlana VukiC  

Production Manager: Vesna durašin 

DTP: Radovan Radicevic & Sasa Krivak 

Photographer: Domagoj Kunic