E=at2

Unique food packaging that is not afraid to tell the truth. Designed by the—pony, E=at2 is about promoting healthy eating and doing so with cool illustrations and interesting facts. Sandwiches, and natural soda are wrapped in kraft paper that can easily be used as a placemat. Drawings of foods, inspired by pop art, are dissected allowing the consumer the ability to see what really goes into making their food. 

"I designed and conceptualized this school lunch concept for the Seattle-based food company No Junk Inc. Inspired by the smartest kid in school, Einstein, and the pop culture which plays a huge part in the students everyday life I created E=at2. My aim was to create a playful brand with an attitude and a coolness that appeals to the students. The E=at2 concept is printed on recyclable paper and all the menus are made of organic fruits, vegetables and natural meats - that is honest food."

 

Designed by the—pony

Country: Denmark