2015 CWWWR AWARD WINNER: 1ST PLACE, PERSONAL CARE - OBSIDIA
OBSIDIA is inspired by the volcanic extrusive igneous rock Obsidian. The volcano and the raw stone reflect the inner strength of man. Tucked inside this Obsidian box are three favorites for scented skin: 3 oz. OBSIDIA Facial Wash, Lotion and Exfoliating Scrub. Based on 100 surveys, 60% of male consumers cites packaging graphics and product information are the most significant factors.
This package can be easily transformed into a display in a retail scenario with presenting the products and the products’ information. This feature also creates a surprising and memorable experience for the users. Furthermore, the one-piece packaging structure facilitates mass production and transportation.