Brand agency CBX collaborated with 826NYC, an organization that helps under-resourced students in New York, to create design and packaging for a tropical oasis-style lemonade stand in New York City. The project was part of a special collaboration to support 826NYC’s project-based learning format.
For two months, students and agency creatives developed concept and design for the ‘Sweet ‘n Sour Chillville’ lemonade stand. The goal of the project was to spread the word about 826NYC’s mission while giving children of the program, who range in age from nine to 12, the chance to work side-by-side with the CBX creative team on everything from the naming of the business to the design of the logo, stand, signage, product packaging, and uniforms.
The stand was unveiled at Manhattan’s Flatiron Plaza on August 20, and 11 students from the organization interacted with the public, collecting donations and sharing the organization’s mission with their customers. The effort raised nearly $3,000 for the Brooklyn-based organization.
