SunRice Health & Wellbeing
SunRice, an Australian rice company with 30 different product brands in 60 countries, needed an aesthetic that would compliment the product's Health & Wellbeing product line, so the challenge was to introduce a collection of products with clear functional benefits.
"The design solution needed to come from a very natural positioning and re-enforce the ‘from the earth’ nature of the product. A health store inspired paper-look bag texture was used to form a base for various handwritten-style fonts and a vegetable-inspired color palette was created. The benefits of each rice, such as antioxidants, dietary fiber and sustained energy release were given a particularly high communication ranking in line with the product’s positioning." - Boxer & Co.
Agency: Boxer & Co.