TDA Boulder used minimalism to its advantage when creating Patagonia Provisions‘ line of smoked salmon products. A vividly realistic image of salmon, in its full form, floats atop a sea of white. The white provides a perfect backdrop against the dimensional and textured form, giving a brightening effect that can be noticed from afar. The color blue is pulled from the fish and used on the right hand side label tying the whole design together.
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