Archefytro Greek Sprouts

Foodwill, a collaboration of professionals aiming to market staples of traditional Greek cuisine to an international audience, produced logo, brand and packaging design for Foodech Food Company's organic range of wheat, lentil and alfalfa sprouts.



Archefytro, the Greek word to describe the early stage of a sprout’s growth, is best known for its high nutritional values and health benefits. Foodech combines different sciences, like biology, chemistry, and ecology to produce healthier food.   

Foodwill used small plastic containers to make it easier for buyers to store and refrigerate sprouts and applied an industrial aesthetic featuring atomic graphics  expressive of Foodech's agronomic approach to sprout cultivation. 

Agency: Foodwill/The Greek Food Project

City: Athens 

Country: Greece