Meet the new look of Spindrift, a sparkling water with intense flavor. They revamped their look to honor the previous look and feel while updating it to better convey their core mission. By focusing on the real ingredients, consumers quickly see illustrations of what’s inside their refreshing beverage. Bright colors represent the tasty flavors, and using color blocks with a crisp white emphasizes that they don’t use artificial fruits and flavoring.
Before
Bill Creelman, CEO and Founder of Spindrift, said, “Spindrift was founded six years ago, on one simple idea: take fresh juice, squeeze it and make the single best sparkling beverage possible. We were the first to directly challenge the market with fresh ingredients and with so much evolution in category, it is now more important than ever to communicate our unique use of real fruit in our package design.”
