SEILENNA is an emerging swimwear line with branding and packing designed by RoANDCo. The packaging is minimal, featuring a dual color palette of white and orange, while an abstract sunset lives across brand collateral including bags, tissue paper and hangtags. With special attention to details like colored edges on stationery and bags, the brand is effectively kept alive though visual cues. 



"Inspired by the horizons of sky, sea, and shore, our designs sport cut-off typography to emphasize the recurrent symbol of the setting sun. We paired the setting sun symbol with a strong, bold logo that provides an anchor for our visual system. From notecards to hangtags, electric orange edging on all printed collateral contributes to the warmth of the overall system." 


Agency: RoANDCo

City: New York City

Country: USA