"The Birthday Chocolates"

Elite's Chocolate Cow is Israel's leading chocolate bar. To commemorate its 80th anniversary, BBR Saatchi & Saatchi developed a campaign that would allow the famous chocolate maker to celebrate with its consumers. How? By creating special edition "birthday" chocolate bars, numbered from 1 to 80, to ensure most birthday years were covered. Such a simple gesture that, along the veins of Coca-Cola's name cans, engages consumers in a personal way that will likely create positive associations with the brand. 

 
 

 
 

Video from the campaign 


Agency: Saatchi & Saatchi

Client: Elite Confectionary Company

Country: Israel