True Organic juice
Grimmway Farms began as a farm stand founded by two brothers back in 1968 and stands today as the largest, family-owned carrot producer in the world. The company wanted its branding and design to reflect it's honest hardworking approach.
"The new line captures the small town nature of a family-run farm stand, with the farmer as hero of his own tale, bringing goodness straight from the earth to your local grocer." - McLean Design.
You can see that integrity carried out in the logo, a badge of authenticity to consumers at targeted hometown grocers and in its overall less-is-more approach to labeling.
The design seems to take on different personalities when applied to different promotional items too. The bottle packaging feels very modern and dreamy while the t-shirts have a youthful, varsity appeal and on more rugged materials it becomes very rustic and original looking.