Mask Spirit: Collection of New World Wines
Brandiziac Branding Agency developed a name and label design for a collection of New World wines produced in limited editions for client VinProdService.
The new collection includes typical wine varieties for wine-growing regions of the New World like Cabernet, Pinotage and Sauvignon from Chile, South Africa and New Zealand. The key graphics are inspired by ethnic masks used in ceremonies and rituals throughout the New World. The luxurious and exotic designs guide consumers in their buying decision with a bright, bold packaging that has very recognizable features.
"Mask Spirit uses plural meaning of the word 'spirit' and sets the brand promise for consumers to, 'Come out of the ordinary, feel empathy worldwide and enjoy the unusual flavors. The design of the label uses volumetric applique. Each mask is stylization of authentic masks, still used by indigenous people in the regions of New Zealand, Chile and South Africa."
The collection turned out bright and unusual and the universality of the mask image extends throughout this collection of regional wines.
Art-director: Eugeniy Kalashnikov
Creative director: Artem Shutov
Brand director: Tatyana Zelutina
Copywriter: Olga Obvintseva
llustrator: Sergey Ermakov