Inspired by stories of rums colonial past, Sugar Island Rum Co. and San Francisco design studio Swig positioned the brand as an alluring oasis for today’s rum drinkers.

“In 1731, in accordance with the regulations, British sailors were given a daily ration of rum. Coincidentally, mermaid sightings in the Caribbean rose significantly around this time. Sailors believed mermaids rescued shipwrecked sailors and brought them to Sugar Island. Many great ships have been lost at sea forever, chasing mermaids and looking for the mythical island.”