Mexican agency, BOLD UNIT, designed a family of salsas inspired by the country's vibrant Salsa music genre. In order to bridge this concept, the name Tumbao was chosen as an ode to the "zestful rhythm" commonly found in Salsa music, with each variety of Salsas Tumbao (Habanera, Tatemada and Chile Piquín) paired with a corresponding song. As the design is centered around celebration, the logo mark appropriately features a silhouetted brass instrument.
"The graphic identity strengthens differentiation and the final result is a product with charisma, that sympathizes with consumer from its first impression in shelf until the moment of consumption."
Agency: BOLD UNIT