Bright Greens Brands takes the rich culture of India and puts it into Duke of Delhi’s branding and packaging design. Before arriving at the design, a story about the Duke of Delhi was formed.

“While pondering on the new identity I wondered who the Duke of Delhi might be: Was he an Englishman in India, or an Indian in England? And how would he travel? I decided that a horse-drawn royal carriage would be suitable in Britain or, if in India, then by royal elephant.
Seeing my sketches in front of me, it just suddenly seemed the most obvious thing to do – put the two together, mixing the eccentricities of both cultures in one simple logo.”

– Barney Bryant