East London Liquors

East London Liquors worked with agency Stranger & Stranger to take the concept of a dead horse and create a dark, vintage aesthetic for the company's dry gin, rum and vodka branding.

Inspired by the company's distillery, which is in an old East London glue factory, the design is thankfully not as morbid as the idea suggests. Instead, this two-tone, vintage design with hand-drawn illustrations has a very hand-made, artisanal feel to it. The insignia graphics, clear bottle neck and wood cork and unique way in which one label becomes many thanks to the overlapping shapes are interesting and set the brand apart from other spirits.  

 
 

 

"There are lots of craft stills springing up and they appeal, as this one does, to the younger locals. To stand out amongst all the competition we’re always on the lookout for something distinctive and real about the people or the product. The distillery is set in the old glue factory and so we had to use a dead horse somewhere..." - Stranger & Stranger

The result is an extremely unique and memorable branding experience ("just look for the bottle with the dead horse") that reflects East London's industrious past and the brand's mission to bring handcrafted spirits back to the East End. 


Agency: Stranger & Stranger                                      Client: East London Liquors

City: New York                                                             Country: U.S.A.