Hawksdrift, created by Cornershop, takes a trendy symbol of today and repeats it forming a curtain that drapes around the bottle in metallic silver. The chevron pattern is given dimension with the ever so slight thickening of the lines, while the solid neutral base tranquilizes the kinetic design. The overall layout is airy as faint streaks direct attention toward the breezy type.
“Hawksdrift are boutique producers of premium, hand crafted wines from Marlborough, New Zealand. The hawk effortlessly glides above Hawksdrift’s vineyards and inspires the grape grower as he tends to the vines in solitude. Whilst briefing us, David Tyney, Winemaker, identified that their wines were being praised by distributors, but they were reluctant to stock them because their original packaging was ineffective. Our goal was to add value by repositioning the brand; to appeal to a sophisticated, young professional consumer.”
