Brownerie

Index 34 Design Studio has taken brownie packaging to a whole new level with the rebranding of Brownerie. The gourmet bakeshop is all about taking a childhood favorite and reintroducing it to the public with more complex flavor combinations. 

With that in mind, the development of fun yet sophisticated packaging was done. A simple matte paper box was soaked in an intense sky blue and grounded with a chocolate brown; while a gold verse plummets off the edge and is finished with a shiny gold sticker. The company’s commitment to working with high-quality fresh ingredients gave the new logo its shape. A bitten brownie is iced with the letter “B,” and those very bite marks were cut into the description card inside as a playful gesture that illustrates how irresistible these delights really are.