The Second Aid

The Second Aid is a collaboration between NOSIGNER and the Kohshin Trading company of Sendai, Japan. The disaster kit features helpful tips on pack for what to do in a major earthquake from OLIVE (also by NOSIGNER), a public forum launched just 40 hours after the initial earthquake of 2011. The kit is smartly designed to include information, food supplies, as well as supplies for personal needs. Having been born and raised in Los Angeles, I am no stranger to earthquakes and how fast they can disrupt everything, so this would be my ideal version for sure!

 
 

 
The package consists of white background with characters in red color, with an image of a first-aid box that would save lives when in emergency. OLIVE’s ‘O’ represents a red circle of Japan’s national flag while ‘LIVE’ means ‘live,’ with a wish of ‘Japan, survive.’ We have collected various ideas of how to make items indispensable to survive in the affected areas where things are not fully equipped, by utilizing things available on site. With voluntary contribution, the website is translated into English, Chinese and Korean and is still expanding as a database that utilizes collective wisdom.

Design by NOSIGNER

Creative Direction: Eisuke Tachikawa

Graphic Design: Toshiyuki Nakaie, Kaori Hasegawa

Country: Japan