Dairy brand Organic Valley partnered with branding agency Webb deVlam to establish new visual language with consumers and help take the company’s products into the homes of more people.
Through extensive consumer research and in-home ethnographies, the agency distilled that new moms wanted a brand to trust, but were overwhelmed and confused by all the messaging happening in the organic dairy space. Research teams also visited farmers as part of Organic Valley’s co-op to understand their vision, their mission and where they could strategically position themselves in the market with a brand identity refresh that extended across all of their product lines to give Organic Valley a strong at-shelf presence.
