Silver was challenged to create an aesthetic for ICA's new range of high quality beverages including juice, cider and beer, aimed at enthusiastic foodies looking for healthier alternatives to alcoholic beverages.
"In grocery stores today there is a very limited, near to non existing, offer of good non-alcoholic alternatives. We wanted to offer a complete solution of beverage and food combinations that inspires new food experiences with suggestive info, graphics and organic design. The range strengthen[s] ICA's presence and expertise in the overall meal experience." - Silver
The design keeps the consumer in mind with colorful visual symbols that make it easy for consumers to plan food pairings and the appealing, bold font stands out to communicate with buyers in busy, retail spaces.
Creative director: Jacob Bergström
Designed by: Anne Dahlin; Johanna Karlsson, Senior Designer
Project manager: Maja Wetterberg