160over90 brings wit to the hands of apple lovers everywhere with Golden State Cider’s packaging design. The design focuses heavily on typography printed across a white slate, with a color palette of orange and teal representing its home state of California. The tin can is rimmed with teal, framing the company’s emblem and statement on the back. With the use of an assortment of typefaces in combination with wordplay, the brand’s identity of being good-natured and lighthearted, shines through.

“We set out to create a brand that personifies the California lifestyle—confident yet carefree, active and adventurous,” said Tammo Walter, vice president and executive creative director of 160over90’s Newport Beach office. “Our experience in branding spirits and consumer packaged goods primed us for this launch, and the opportunity to brand a California-centric product really resonated with our West Coast team.”