As part of the Dieline’s Opinion Series, Bert-Co will share their manufacturing know-how and POV with our readers, addressing your packaging-related manufacturing questions. Today Bert-Co presents how to win the battle at retail with embellishments!
Just take a trip to any retail environment and you’ll see it’s truly a phenomenon how every box on the shelf can stand out in its own right. Grabbing our attention, maybe educating, while protecting whatever is inside. These boxes steal a millisecond of our consciousness through the use of color, words, and graphics, wrapped around a paperboard structure. It’s a small victory whenever a package accomplishes its mission. But let’s face it; the competition on the retail shelf is fierce.
Color, good typography, and great graphics are one way to gear up for the battle on shelf. But there is an entire arsenal of things that can be added to folding cartons and rigid boxes to help win attention at retail. Enhancements such as: Foil Stamping, tactile finishes, unusual materials, flocking and glitter, shape, refined edges, Ribbons, bows, plaques, and more!
