Design agency Interabang has re-invented the well known convenience food, baked beans. Usually a bland association is made with baked beans, and the first thing that comes to mind is the aluminum can the beans normally come in. Interabang has created a design that elevates the well known food, housing the homestyle beans in a clear container and designing a label that is unique and creating a special and new design for this sector.
“Proper’s mission is to reinstate baked beans as the premium meal it once was – it was first sold at Fortnum and Mason in 1886 and marketed as a high-tech American import: one of the the first canned products.
We were tasked with creating a brand and packaging that would disrupt the sector and playfully subvert baked beans’ heritage. It was also key that the identity supports the Proper Beans range but can flex beyond it. ”
