As expected, the launch of the iPhone 6 has taken the world by storm with retailers selling out within the first few hours of release. The ultimate designer status symbol also happens to be packaged brilliantly, transforming grown-adults into wide eyed kids! This morning I had an email in my inbox from Evelio Mattos of Design Packaging who conceptualized the Apple WATCH as a dual charging station for the iPhone, one hour after Apple’s keynote.

“When Tim Cook released the Apple WATCH and iPhone 6 yesterday the first thing that came to mind was how often is the watch going to need charging? But that question quickly evolved into how will we charge it among the increasing number of mobile devices that we carry everyday needing a nightly charge? Immediately John and I discussed what that meant for consumers and the ultimate experience for charging these items on your nightstand, the clutter of cables, the ever growing mess of products; iPads, phones, and now watches. Not very minimalist, not very Apple.”