Moleskine: Hacked by Design
Legendary notebook brand Moleskine will be presenting selected artists' notebooks from its Detour project during this year's London Design Festival. The exhibition, curated by Raffaella Guidobono and taken from the Detour project archive of lettera27, contain more than 250 Moleskine notebooks by some of the most celebrated contemporary designers working today. The notebooks will be displayed in different Moleskine stores across London: Covent Garden, Harrods, Old Street and Canary Wharf.
"The journey takes place not only from country to country, but also in the creative minds of the designers, sometimes straying from the main path, others following a set route. Spanning disciplines, techniques, continents and professions, the notebooks act as physical representations of contemporary creative processes. For the London Design Festival 2014, Moleskine has selected works by designers which have intentionally played with the notebook as a design object in itself; using its form to arrive at new concepts. Other notebooks are about the creative process itself, filled in with sketches and notes. In the age of CAD and other apps, the Detour installation is a playful reminder of the importance of tangibility within the creative process."- Moleskine
The notebooks have been travelling since 2006 in exhibitions throughout London, Paris, New York, Tokyo and others. Artists and designers include: Rodrigo Almeida, Anothermountainman, BCXSY, Yves Béhar, Tord Boontje, Fernando & Humberto Campana, GamFratesi, Lyndon Neri & Rossana Hu, Antonio Marras, Karim Rashid, Oki Sato, Kiki van Eijk, Joep van Lieshout, Alfred von Escher.