Mammii Jewelry, created by Maja Miletić, is on another level when it comes to high fashion, bringing strength and empowerment to women. Each piece is handcrafted using industrial materials such as twine and ceramic, resulting in fierce yet delicate works of art. Her works are packaged by Manasteriotti∞Maric in minimally exquisite black and white boxes that upon opening, reveal a surprising pop of color that brings funk and youthfulness to the collection. 

Mammii is a brand of empowering, unique jewellery by the Croatian designer Maja Miletić. Each necklace is meticulously braided by hand during a process that can sometimes take days to complete. Mammii is quickly becoming a well-known brand so she decided to take it to the next level and asked us to design her visual identity and packaging.

Her necklaces are timeless, liberating pieces of jewellery designed for strong women. These associations needed to be evident in her visual identity. In the logotype we captured the repetitive braiding movement using the rhythmic letters in the brand name “mammii”, while the packaging was designed to distinguish and protect the pieces. On the inside is a story about her passion, and each box is personally signed by her. She also has the options of picking different color wrapping paper to help the piece stand out.

Designed by Manasteriotti∞Maric

Client: Mammii

County: Croatia

Production Designer: Kartonaža Blagec