For the Jewish New Year, Heret Printing in Israel is giving out memo pad trucks to its loyal customers. Using an algorithm developed by HP Indigo, the agency printed thousands of individually-designed trucks. Heret Printing has more than 70 years of experience working with international brands such as Soda Stream, Ahava and Sabon. Heret’s, the first company in the world to install the HP Indigo 30000 Digital Press, wanted to offer its loyal customers a unique, personalized gift, while showing off their printing and design capabilities.
“Utilizing digital printing, we [were] able to reach offset quality with the additional benefits of personalization, mass customization, and brand protection. In addition to digital printing, we added hot foil, selective UV and embossing.”
