Designer collective Project M+ offers an homage to California with branding, design and packaging for Solstice Canyon, an upcoming gourmet food producer based in Los Angeles.
Set to release in October, Solstice Canyon specializes in organic small-batch food and pantry items including organic, raw almond butters and pantry items.
The brand’s packaging embodies the modern, bohemian lifestyle of coastal California. Vintage botanical illustrations are a backdrop to a refreshing white overlay with clean, linear font and minimal color. The center design communicates product details to buyers while complimenting, rather than competing, with the floral pattern.
Agency: Project M Plus
Creative Director: Cleo Murnane
Copy Writer: Sarah Dear
Design Director: Kati Forner
Photography: Jennifer Young
City: Los Angeles
Country: U.S.A.
