NOA Potions

Stockholm based design agency Super Tuesday developed brand identity and packaging design for new Swedish beverage maker NOA Relaxation.



Identifying NOA's drink infusions of green tea and lemon balm as potions to boost energy, reduce stress and increase mental capacity, Super Tuesday worked with design agency No Picnic to produce frosted glass bottles with ethereal silver font. The top of the bottles are adorned with paper toppers decorated with hand drawn illustrations of the product's ingredients. 

The subtle colors, and soft, glow-y attributes of this design reinforce the "magical" effects of the drink. 

Agency: Super Tuesday , No Picnic 

City: Sweden

Country: Stockholm

Creative Director: Yashar Niknam 

Client Director: Simon Kamras 

Designed by: Yashar Niknam, Carl Du Rietz 

Structural: Urban Ahlgren (No Picnic) 

Illustrations: Negare Emdadian, Saba Niknam 

Photography: Tomas Monka