Green Press

Designer Angus Nicholls helped smoothie and juice bar Green Press, create their first bottle packaging and brand identity. 

Known for specializing in healthy, positive eating (and its cold pressed juice) it was important for Green Press to exhibit the natural ingredients of its products to consumers. 

 
"My approach was to make the bottle tall and square in shape with a curved neck to accommodated the varied ingredients list, brand mark and volume of the product. This offered the customer a snapshot of the product without the other added nonsense."

As a result, the packaging practically oozes healthy with unadulterated views of the eye-popping colors created by the brand's fruit and vegetable combinations. Bold, white letters communicate clear details about the product and the green top feels like another nod to Green Press' plant-based refreshments. 

Designed by: Angus Nicholls

City: Sydney

Country: Australia