Fabula Branding created this fun design for Lidkon OJCS, in hopes of grabbing younger audience’s attention to explore more sophisticated snack flavors. The bag mimics a treasure map with all sorts of characters and illustrations. The illustrated plastic gets a load of color and topped with curvy balloon typography. A narrative on the bag takes you on a journey across the perilous seas James Cook ventured through, only to discover a bed of crunchy goodness inside.

“Fabula Branding performed integrated trademark development (naming, slogan, logotype, package design) for Lidkon OJCS. The basis of the concept is a well-known story of an English navy sailor, explorer, cartographer, and discoverer James Cook.

Antique maps, imaginary islands, fantasy characters and fables make the package attractive for the primary target audience – young people. ”