Three labels were introduced for each variety of wine
The 1st was Iztrubal (meaning "Pine-Cone" in hebrew), made of Cabernet-Savignon, with a touch of Syrah
The 2nd was a white version of Iztrubal (made of Gewürztraminer)
The 3rd was another red, made of Shiraz grapes. The wine was named Caroucella, attempting to convey a childlike spinning sensation.
Design by Culinary Branding
Label Designers: Designed by Culinary Branding with the assistance of Omri Samuelson & Oren Akrish-Biton