Heineken Cool Can
by Barbara Zandvliet on 08/05/2014 | 1 Minute Read
International design agency Raison Pure Paris helped Dutch brewery, Heineken create the "Cool Can," a limited edition packaging design that reacts to cold temperatures.
Featuring cold-activated ink that reveals icy graphics when the temperature reaches 0 degrees Celsius or 32 degrees Fahrenheit, Heineken is making it easy for its consumers to know the perfect time to enjoy a cold one.
Agency: Raison Pure ParisCountry: France
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