Heineken Cool Can

International design agency Raison Pure Paris helped Dutch brewery, Heineken create the "Cool Can," a limited edition packaging design that reacts to cold temperatures. 

 

Featuring cold-activated ink that reveals icy graphics when the temperature reaches 0 degrees Celsius or 32 degrees Fahrenheit, Heineken is making it easy for its consumers to know the perfect time to enjoy a cold one.  

AgencyRaison Pure Paris
Country: France